The Importance of Casting a Model.
Always do a casting session it is important to see what the model looks like, even though you have seen their head shots they might have change since they had them taken. If they are too far for you to travel to see them Skype, Facetime or even ask for a recent unedited photograph of them.
Look for a model with a wide rage of poses, you need to look after your model (pay for travel expenses, food and drink). Experienced professional models will strike poses continuously, inexperienced models you will have to direct. You should keep in mind in the genre of the shoot , whilst some models can adapt they are hard to book. You should never do a shoot in the dark when working with beauty image, this can make the models eyes wide when the flash goes off and this is unnatural, especially if the model has nice eyes you want them to look natural.
KEEP EVERYONE HAPPY: keep your model happy, cool and watered, if the models happy then the photos will be natural and happy photos, don,t stress yourself or anyone out be prepared you should stay relaxed, don't overload yourself and give help if you have spare time to help anyone out.
No matter how desperate anyone is wanting the images if they are not finished do not send them, this could damage your reputation as they could no be up to standards.
Give yourself enough time, take into consideration when to set up lighting, when to do make-up etc.
Tips.
- Direct your model using hands, be descriptive, get involved.
- Take tear sheets of poses you want.
- Always keep your model moving, don't let the model get cold ans stiff.
- RELAX- put some music on
- Communicate with your model
- Be Honest but don't be rude
- Body Language- look positive
- Good mood- Your mood effects everyone, be happy
- Fine tune your shot. Once your happy with Composition start looking on details
- Let your model know your happy with the images
- Don't rely on Photoshop
- Encourage the model
- Chose poses that suit your model, pick their best attributes& focus on something natural in the model.
- Have back-up models
- Catch quiet moments when the models relaxed.
Youtube Video- Making of Vogue Japan: Mario testino